Project Overview

The Pratt Institute is a leading art and design university that aims to provide students with the knowledge and tools to affect the world creatively for the better. One of most important parts of any university is its students. Pratt.edu recently went through a site wide redesign and had concerns about whether or not this redesign aided prospective students in finding information and applying to the Institute. For this study my team conducted a usability audit focusing on the undergraduate experience of the Pratt.edu desktop site using eye tracking software to address our stakeholder's concerns.