Focus Camera x Focus Pro Audio Brand Page Designs

Project Overview

Focus Camera (and Focus Pro Audio) is a family owned e-commerce business that specializes in cameras and other electronics. I was tasked with designing brand pages to direct customers to after discussions with our internal leads and external stakeholders (vendor reps). Each brand page is supposed to have the unique feel of that external brand while staying true to our own website, voice, and branding. Specifically, I designed, implemented, and tested all of these pages.

Clients: Focus Camera, Sony, Logitech, Apple, Yamaha, Fujifilm, Fender, Garmin, DJI, Shure, Chauvet DJ, Breedlove, LaCie, Celestron, Leica, Roland, and Amazon (see here)

Duration : Ongoing since April 2023

Software : Balsamic, Figma, Magento 2 Backend, Adobe Suite, Storyblok

My Role:

Besides designing these brand pages, I wore many other hats including:

  • Conducting initial discovery audits of each brand

  • Meeting with internal and external key stakeholders

  • Work closely with other team members

  • Iterating design based on feedback received

  • Presenting final mock up

  • Implementing my design in Magento 2 Backend and Storyblok CMS

Brand Pages

Roland Brand Page

Roland Brand Page

Fender Brand Page

Fender Brand Page

Sony Brand Page

Sony Brand Page

Chauvet DJ Brand Page

Chauvet DJ Brand Page

Breedlove Brand Page

Breedlove Brand Page

Shure Brand Page

Shure Brand Page

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