Design & Implementation
Focus Pro Audio:
New Site Launch
Project Overview
Focus Pro Audio is the newest installment in the Focus Camera e-commerce family. It is home to all things music and pro-audio. I was tasked with the initial design and implementation of this new site. I primarily worked with Figma to create a base mock and iterated this design based on feedback from internal stakeholders and competitor research for this industry. This project was unique in that the design and branding had to be unique but complimentary to the Focus family.
Client: Focus Camera
Duration : Ongoing
Software : Figma, LucidCharts, Storyblok
My Role:
For this project, my primary role was conducting generative research to come up with the look and feel for this new site. On top of designing I did the following:
Collaborating internally with different departments such as our music buying, marketing, and IT teams as well an external developer team
Completing competitive analysis of other music dealer/retailer sites.
After designing, implementing the new webpages in Storyblok CMS
